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Advanced Web Metrics with Google Analytics by Brian Clifton

By Brian Clifton

Are you getting the main from your web site? Google insider and net metrics specialist Brian Clifton finds the knowledge you want to get a real photo of your site's impression and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising and marketing campaigns paintings most sensible? How do you quantify their good fortune? What signs if you music? jam-packed with recommendations and insider secrets and techniques no longer documented somewhere else, this publication has the specialist counsel you want to improve your model and bring up your site's ROI.

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Extra info for Advanced Web Metrics with Google Analytics

Example text

7. Customized dashboards 8. Site overlay report Site overlay is a graphical way of looking at the popularity of links on your pages. You view your key metrics overlaid on top of your web page links. It’s an easy to view snapshot of which links are working for you. 9. Map overlay reports Similar to site overlay, map overlay is a graphical way of presenting data that reflects where visitors are connecting from around the world when viewing your website. Based on IP address location databases, they show your key metrics overlaid on top of a world, regional, or country map.

As you begin this exercise, you will probably realize that you actually have many website goals. With goals clearly defined, you simplify the viewing of your visitor data and the forming of a hypothesis. The at-a-glance key metrics are your goal conversions. For example, knowing instantly how many, and what proportion, of your visitors convert enables you to promptly ascertain the performance of your website and whether you should do something about it or relax and let the computers continue to do the work for you.

3. However, the inconsistent use of JavaScript code on web pages can cause a bigger problem: Any errors in other JavaScript on the page will immediately halt the browser scripting engine at that point, so a page tag placed below it will not execute. com/blog—Dennis R. ) Summary: • The more frequently a website’s content changes, the more prone the site is to missing page tags. In the following image, website content was updated on January 14; by mistake, the updated pages did not include page tags.

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